A Note from the President While visiting some trend setting factories in Japan a wile back one thing caught my attention. There was quietness and space, there were people, no robots and automation and certainly no stress. The factories management regarded their old experienced workers as their most valuable asset, not the latest technology or piece of kit. They would use the master craftsmen as a council of elders to advice on key decisions and their implementation and as a mentor to a group of young recruits, yet all the creative initiative and daily management will be done by young and eager highly educated workers. This synergy between creativity and experience gave them an edge trough faultless implementation of any new ideas and the trouble free scaling of production. Coming to think of it further, this is age old wisdom. We see the same in the army and in any old craft. There are masters and apprentices that eventually supersede their masters by adding their own to the already accumulated knowledge. Any battle will be instigated by politicians, planed by generals but fought by the soldiers from whom the new generals will emerge.
When forming the team at Thrax I have aimed at observing those guidelines. Our team has members with life long experience in the fields of electronics and acoustics but also being ardent audiophiles all the time. Their knowledge and experience extends to areas not covered in any current academic curriculum. The other part of the team are recently graduated young professionals driven by the passion for audio and educated to the latest trends and cutting edge technologies. The team has drive and creativity coming from the young engineers with the error correction and wisdom of experience of the elders. A combination we see as unique in our field.
This way no aspect is overlooked during product design as each team member has different speciality that adds to the whole. Everyone sees the product from a different angle. Often a creator gets blinded in self delusion and this is where a team is needed to ground the flight of ones wishful imagination and reset it’s compass bearing. This is also the atmosphere where a seed idea quickly grows into a major technological advance.
Even with all that experience in the team we know we don’t know everything. We do not pretend to do and we are not afraid to ask. Knowing who and what to ask is the key for success. Each Thrax product is designed from the ground up starting with a blank piece of paper. Each product exists due to a well defined reason and each product has a specific purpose outlined in the design brief. We are not a “me too” company. To best appreciate the unique qualities inherent to Thrax products one must have walked the path and gained experience with other manufacturers equipment. We have our own set of values that are firmly embedded in our products, making Thrax a destination brand for many.
Thrax products are conceived, born and raised under one roof. We have the team and the facilities to be able to do this. In house manufacturing allows us to develop more and better products, as we own the process end to end. Fit and finish of the mechanical components can be worked to tolerances unavailable from subcontractors. Marriage between electronics and mechanics is seamless as they are planned together. And most importantly the products are assembled and tuned by the people who designed them, not on an assembly line or by part time workers.
What this translates to is attention to detail, craftsmanship and focus on quality. Absolute sonic performance at a fair price leading to customer satisfaction. (we hope).
founder and chief designer
of Thrax Audio
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